Top 5 myths of online grocery shopping

 

Since the Corona’s new strain has affected the country, people are advised and forced to stay home. Partial lockdown is being imposed and it is now impossible to get everything that you want from the market. Supply chain has been affected and also these markets have now become home for Covid 19. Hence online grocery delivery services are seeing a boom in business.

As per Indi-Mart, online grocery shopping accounted for 10.5% of consumers' total weekly grocery spending in 2019. That number increased to 14.5% in February, and 27.9% in March and April—and it's estimated that people could be spending $100 billion a year on online groceries by 2022. Hence it can be concluded that contactless grocery shopping isn't going anywhere anytime soon.

Though it is convenient to purchase grocery from home yet people are apprehensive about online grocery shopping. Many who've never tried shopping their groceries online are sceptical because of misinformation and false beliefs. Hence Indi-Mart has taken this responsibility to help you burst these false bubbles and know the facts behind 5 major myths about online grocery shopping.

 

Myth: People don't order farm produce

It's true that people prefer to handle fruits and vegetables before buying them, touch, feel and smell the produce, but that's just not our current reality. To help this, retailers provide high-quality photos of their produce even allowing shoppers chat with in-store produce pickers to make sure they get the perfect selection. There is a real time chat option on the websites along with FAQ section to help make sure you understand what you're buying. Unlike many physical grocery stores which can often be a traffic mess, with everyone running into each other and grabbing for the same head of lettuce, online shopping becomes much more preferable.

 

Myth: Only millennials get their groceries

Indi-Mart found out that the number of older customers is growing rapidly, with 55 to 64-year-olds being one of the fastest-growing segments. At least 50% of family households use online grocery services. Age and affluence are no longer inhibitors to online shopping, with 61% of Millennials, 55% of Generation X, 41% of Boomers, and 39% of Greatest Generation having recently purchased a grocery product online.

 

Myth: It doesn't work in rural areas

 

Although rural deliveries of online groceries are less, online buying for all consumers (suburban, urban, and rural areas) is about 20% regardless of geographic location. So, don't think that living in a non-populated area will deter you from seeking out online grocery delivery services that are available in your neighbourhood. It is available everywhere all the time.

 

Myth: Online grocers never run out of stock

Online grocery stores are still experiencing many of the same issues of those of limits on quantities, because of large dependence on online shopping due to lockdown. This includes food items, paper products, and cleaning supplies. There's also fulfilment issues, delivery delays, and limited pick-up windows because of the unprecedented demand for groceries during the pandemic. But all of these problems are short lived and restored in no time.

 

Myth: Groceries purchased online are no safer than those from a brick-and-mortar store

Indi-Mart finds that there is no evidence of food packaging being associated with the transmission of COVID-19, so don't worry that your groceries may potentially give you COVID-19. The more important concern is personal contact, and it's easier to practice social distancing by having your groceries delivered or picking them up curbside than walking into a busy store or market.